Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. These ads are triggered by specific actions and generally, appear in between page loads. You’ve likely come across them on pages such as Amazon Prime or your favorite web-based games. While they are most known for their ability to capture attention, let’s dive deeper into the benefits of modern interstitial ads.
The Truth About Interstitial AdvertisementsThere are a few common fallacies floating around that have given interstitial ads a bad reputation. Let’s start with interstitial-related penalties enforced by Google. While Google has restrictions on interstitial ads, the company focuses primarily on the intrusiveness of mobile interstitial advertisements. In 2016, Google began cracking down on mobile interstitials that were deemed “intrusive” due to their large size. Despite common belief, interstitials — on both mobile and desktop — are not always full-screen ads. Full-screen advertisements are not received well, so smart advertisers and networks will utilize interstitials that take up only a fraction of the screen. By focusing on desktop interstitial advertisements, you don’t have to worry about Google’s mobile restrictions and penalties.
The Benefits of Interstitial Advertisements
Considering investing in interstitial advertisements? Here are some ways that this popular ad solution can benefit advertisers:
- Increase Brand Awareness. Utilizing interstitial ads can help to capture the attention of users. To capitalize on this exposure, pay attention to your ad quality and relevance.
- Provide Compelling Creatives. The flexibility of interstitial ad size offers advertisers a canvas for ad creativity. The uniqueness of these ads can help to promote engagement.
- Offer Several Ad Options. Interstitial ads can be created as static images, rich media, or video ads. These ads can be made more relevant and efficient for your brand.
- Elevate Click-Through-Rate. A well-designed interstitial ad will promote action through enticing content with rich media, interactive elements, and CTAs, ultimately increasing CTR.