The Brief

Ms. Lata Gullapalli connected with us through a cold outreach campaign, looking to strengthen her personal brand and establish a credible presence across national media platforms. The objective was to position her as a recognized industry voice through a consistent and integrated branding strategy.

The Approach

We designed and executed a comprehensive personal branding roadmap that included thought leadership articles in leading business publications such as Outlook Business, Forbes India, and Fortune India. Beyond editorial placements, we managed the complete production of her ETNow YouTube podcast interview—from scripting and production to post-production and hosting—and coordinated her Forbes India interview at the Network18 Mumbai studio. To further strengthen her digital presence, we developed her official website, executed a five-city print advertising campaign, managed advertorials in Delhi Times and Hyderabad Times, led PR and digital wire distribution across multiple cities, and continue to amplify her content across YouTube and other digital platforms.

Results

The integrated branding initiative established a strong and consistent media presence across both traditional and digital channels. Through sustained visibility, premium editorial placements, and high-quality content, Ms. Lata Gullapalli strengthened her credibility, expanded her professional reach, and built a personal brand with national recognition.