The Brief

As Mumbai-based skin and hair clinic Insta-Sculpt expanded into Hyderabad with centres at Begumpet and Himayatnagar, the team partnered with us to manage their local offline media while their existing agency continued handling digital campaigns.

The objective was to build strong regional visibility and complement their digital efforts with an effective Hyderabad-focused media strategy.

The Approach

We began with market research and audience profiling to understand Hyderabad’s unique media consumption patterns. Based on these insights, we developed a localized print media strategy that extended beyond conventional publications, incorporating regional newspapers and lifestyle magazines to reach untapped customer segments.

Our campaign was designed to work alongside the client’s digital marketing efforts, creating broader awareness and improving overall campaign effectiveness without increasing the media budget.

Results

The revised media strategy delivered significantly greater reach and visibility across Hyderabad, generating enquiries from entirely new customer segments. The client experienced improved lead quality, higher conversion rates, and an increase of 30–40% more enquiries within the same advertising budget. On several campaign days, customer walk-ins exceeded the centres’ appointment capacity, demonstrating the impact of a well-planned local media strategy.