The Brief

In 2016, A’la Liberty partnered with us with a clear objective—to dominate Hyderabad’s premium vegetarian restaurant market and build a brand that would be top-of-mind for diners across the city.

The Approach

We developed and executed a 360° integrated media strategy combining FM Radio, print advertising, magazines, cinema advertising, and WhatsApp marketing to ensure continuous visibility across multiple consumer touchpoints.

The campaign included a 3.5-year radio presence on Fever FM, supported by Radio Mirchi, a 15-month full-page campaign in Wow Hyderabad magazine, festive and occasion-based print campaigns, cinema advertising during blockbuster releases, and targeted WhatsApp campaigns to engage existing customers and drive repeat visits.

Results

The sustained multi-channel campaign significantly strengthened brand recall and premium brand perception. A’la Liberty became one of Hyderabad’s most recognized vegetarian fine dining destinations, driving increased restaurant footfalls, banquet bookings, outdoor catering inquiries, and establishing itself as the city’s preferred choice for vegetarian fine dining.