The Brief

As a leading multi-city hair transplant brand, Eugenix partnered with us to strengthen the visibility of its Hyderabad centre. While the clinic already had a strong digital marketing presence, the objective was to enhance offline brand recall and attract a more premium customer segment.

The Approach

We developed a targeted outdoor media strategy focused on Hyderabad’s high-income catchment areas. The campaign began with metro pillar branding at the Durgam Cheruvu corridor and was subsequently expanded to include metro medians, bus shelters, and other premium outdoor media across Madhapur, Gachibowli, Jubilee Hills, Lanco Hills, and surrounding micro-markets.
The phased rollout ensured consistent brand visibility across locations frequented by the clinic’s target audience, complementing their ongoing digital campaigns.

Results

The integrated offline campaign significantly strengthened Eugenix’s brand presence across Hyderabad’s premium business districts. Increased visibility translated into higher clinic footfalls, improved engagement from high-value prospects, and stronger conversion performance, reinforcing the brand’s positioning in a highly competitive market.