The Brief

Insurepays approached us with the objective of launching their brand on a national scale, creating strong market awareness, and building credibility to support their expansion and fundraising efforts.

The Approach

We designed and executed an integrated media campaign spanning leading national and regional platforms. The campaign featured high-impact jacket advertisements across Times Publications and the Dainik Bhaskar Group in multiple languages, with fresh creatives released daily over a seven-day period.

To reinforce visibility and trust, the campaign was amplified through regional print advertising, PR, television, digital articles, YouTube interviews, display advertising across Times Internet properties, and targeted Meta campaigns.

Results

The nationwide campaign established strong brand recall and significantly enhanced Insurepays’ market presence. The brand acquired over 50,000 registrations, successfully strengthened investor confidence, and secured funding to support its next phase of expansion.